# Andy Williams SEO > Freelance SEO Consultant in Hampshire --- ## Pages - [URL Structure](https://andywilliamsseo.com/beginners-guide-to-seo/url-structure/): Creating an SEO friendly URL structure is an important part of any optimisation campaign. Create a strong optimised structure with this URL guide - [SEO In Gosport](https://andywilliamsseo.com/seo-gosport/): Freelance SEO Consultant based in Gosport. Helping businesses in Gosport and nationally improve their rankings and visibility. Affordable SEO Services - [Image SEO](https://andywilliamsseo.com/beginners-guide-to-seo/image-seo/): This beginner's guide on Image SEO will walk you through optimising your images for search engines. Find out the best practices and how to use your images - [Content Optimisation](https://andywilliamsseo.com/beginners-guide-to-seo/content-optimisation/): A Beginner's Guide to Content Optimisation - Learn how to improve your new and existing content to target your audience and better rankings - [What Is SEO](https://andywilliamsseo.com/beginners-guide-to-seo/what-is-seo/): SEO (Search Engine Optimisation) is the practice of improving your sites rankings and traffic organically. Learn SEO with this beginners guide - [What Is Keyword Research](https://andywilliamsseo.com/beginners-guide-to-seo/keyword-research/): Beginner's Guide to Keyword Research. Learn how to identify the terms and phrases people use to find your pages and how to work with them - [What Is An H1 Tag](https://andywilliamsseo.com/beginners-guide-to-seo/h1-tags/): Beginner's Guide to H1 Tags (Headings). Learn how to use your H1 Tags and why they are an important part of your on-page seo strategy - [What Is A Meta Description](https://andywilliamsseo.com/beginners-guide-to-seo/meta-descriptions/): Beginner's Guide to Meta Descriptions. Learn how to create great, optimised descriptions that will get your audience clicking through to your site - [What Are Title Tags](https://andywilliamsseo.com/beginners-guide-to-seo/title-tag/): Title Tags are essential to your sites SEO. This guide covers what you need to know about creating great titles and how to optimise them - [SEO Guide](https://andywilliamsseo.com/beginners-guide-to-seo/): Learn the SEO basics with this SEO beginner's guide. Find out how to optimise your site from scratch. Step by step chapters to help guide you - [Local SEO](https://andywilliamsseo.com/local-seo-services/): Improve your local search presence. Affordable Local SEO strategies tailored to your site. Ideal for small businesses. Hampshire based SEO Freelancer - [Contact](https://andywilliamsseo.com/contact/): Contact me to find out more about the SEO services and consultancy I provide and how I can help you Drive Traffic, Increase Rankings, and Maximize ROI - [Services](https://andywilliamsseo.com/seo-services-2/): Full Service SEO strategies bespoke to your business that deliver results. Boost your online viability and organic rankings. Hampshire SEO Freelancer - [About](https://andywilliamsseo.com/about/): Andy Williams - Freelance SEO Consultant with over 20 years experience. Based in Hampshire, providing bespoke SEO services, consultancy and training - [Home](https://andywilliamsseo.com/): Freelance SEO Consultant in Hampshire - Andy Williams has over 20 years experience. Offering affordable SEO services for local and national businesses --- --- ## Posts --- # # Detailed Content ## Pages ### URL Structure > Creating an SEO friendly URL structure is an important part of any optimisation campaign. Create a strong optimised structure with this URL guide - Published: 2025-03-12 - Modified: 2025-03-12 - URL: https://andywilliamsseo.com/beginners-guide-to-seo/url-structure/ URL Structure For SEOA Guide to SEO Friendly URLsand How To Create Them A URL (Uniform Resource Locator), or web address, pinpoints the location of a resource on the internet, helping users navigate to specific web pages. Just as a street address guides mail carriers, a URL directs internet users to their online destination. Therefore, the structure of your URLs is essential for search engine optimisation (SEO). This article explores the best practices for creating SEO-friendly URLs, covering key components, optimisation techniques, and common issues. What is an SEO-Friendly URL? An "SEO-friendly" URL meets the needs of users and helps search engines understand a webpage's content, making it crawlable and indexable. These URLs enhance usability, aid search engines, improve SEO, and increase click-through rates. They are keyword rich and help users, but in reality it describes URLs that are crawlable and indexable by search engines. Why URLs are Important for SEOA logical URL structure is crucial for several reasons: Usability: URLs should be easy to understand for users, providing a clear indication of the page's content. Search Engines: They help search engines crawl, index, and rank content effectively by understanding the site's architecture. Ranking Factor: URLs are a confirmed ranking factor, helping search engines decipher webpage content and determine relevance. Click-Through Rate (CTR): Descriptive URLs improve CTR in search results, making users more likely to click. Accessible Links: Well-formatted URLs are more user-friendly when shared on direct messages and other online platforms, encouraging more backlinks and sales. The Anatomy of... --- ### SEO In Gosport > Freelance SEO Consultant based in Gosport. Helping businesses in Gosport and nationally improve their rankings and visibility. Affordable SEO Services - Published: 2025-03-11 - Modified: 2025-03-11 - URL: https://andywilliamsseo.com/seo-gosport/ SEO Services GosportExperienced Freelance SEO Consultant in Gosport, Hampshire. Helping local businesses get found online. Grow your traffic and online visibility with affordable tailored SEO plans. Contact Me Today Or Call Me07956 545046 Gosport SEO ConsultantHelping local businesses getfound online Is your site not truly attracting your local audience? Is your site not being found on Google? Are you a local business looking to improve it's online performance - or even expand its audience? I can help. I'm an SEO consultant in Gosport who is passionate about helping local businesses find their local customers online. All my work is tailored to what you are looking to achieve with an affordable campaign. Working with you, I will uncover your local audience and optimise your site to ensure you become visible in Google to your potential customers. I have over 20 years experience in SEO and I can help your business thrive online. Get in touch and lets start capturing your target audience online today. Helping Local Businesses In Gosport And Surrounding AreasI'm passionate about helping local businesses get found online. I've worked with a range of local businesses and helped them go from not being found at all online to dominating their local space. I'm always looking to expand my local client base, especially in the Gosport, Fareham, Portsmouth and surrounding areas. But you don't need to be from those areas for me to help you grab your local audience. So get in touch and lets talk through how we can... --- ### Image SEO > This beginner's guide on Image SEO will walk you through optimising your images for search engines. Find out the best practices and how to use your images - Published: 2025-03-05 - Modified: 2025-03-12 - URL: https://andywilliamsseo.com/beginners-guide-to-seo/image-seo/ Image SEOA Beginner's Guide to Optimising Your Images for Search Engines Image SEO is an important part of any optimisation strategy and can be largely overlooked. A well-placed image can capture attention, convey complex information, and drive engagement in ways that text alone cannot. But are your images working as hard as they could be? In fact, images can impact organic rankings. This is where image SEO comes in – the art and science of optimising your visuals to ensure they’re not just beautiful but also discoverable by search engines and appealing to users. This guide delves into the world of image SEO, providing you with the knowledge and practical steps to unlock the full potential of your visual content. From understanding the fundamentals to mastering advanced techniques, you’ll learn how to boost your website’s visibility, improve user experience, and ultimately, drive more traffic and conversions. What is Image SEO? Image SEO is the process of optimising images to improve their visibility in search engine results pages (SERPs). It involves a range of techniques designed to help search engines like Google understand, index, and rank your images effectively. By implementing image SEO best practices, you increase the likelihood of your images appearing for relevant search queries, driving targeted traffic to your website. Key tactics include:1. Resizing and compressing images2. Giving images descriptive file names3. Adding alternative text (alt text) to images Why is Image SEO Important? Image SEO offers a multitude of benefits, making it a crucial component of any... --- ### Content Optimisation > A Beginner's Guide to Content Optimisation - Learn how to improve your new and existing content to target your audience and better rankings - Published: 2025-02-28 - Modified: 2025-03-06 - URL: https://andywilliamsseo.com/beginners-guide-to-seo/content-optimisation/ Content OptimisationA Beginner's Guide to Content Optimisation And Why It's ImportantE Having great content on your site has been an essential element to any SEO campaign for a while now, which means so to has content optimisation. Google is looking for content it can class with a high level of knowledge, credibility, and reliability. . So to truly succeed, you need to ensure your content is optimised for both search engines and your target audience. This comprehensive guide explores the multifaceted world of content optimisation in SEO, providing actionable strategies to boost your rankings, drive organic traffic, and achieve your business goals. What is Content Optimisation? Content optimisation is the process of refining your content to perform well with your target audience and achieve specific goals. This involves a range of techniques to improve search engine rankings, attract organic traffic, and encourage conversions. DefinitionContent optimisation is the practice of updating and improving content so it has the best possible chance of achieving its goals. It's not just about ranking in Google, but also about converting readers into customers, acquiring backlinks, and building trust with your audience. SEO FocusImproving search engine rankings for better online visibility. User FocusMaking content relatable, valuable, and trustworthy to the audience. Why Content Optimisation MattersContent optimisation matters because it significantly improves your content's performance and helps you meet your marketing goals. Without it, you risk missing out on visibility, higher search engine rankings, increased website traffic, lead generation, and ultimately, more sales. By optimising content—targeting the... --- ### What Is SEO > SEO (Search Engine Optimisation) is the practice of improving your sites rankings and traffic organically. Learn SEO with this beginners guide - Published: 2025-02-26 - Modified: 2025-03-06 - URL: https://andywilliamsseo.com/beginners-guide-to-seo/what-is-seo/ What Is SEO? A Comprehensive Guide to Search Engine Optimisation And How Search Engines Work We use search engines every day, whether we're looking for information, products, or services. They've become essential tools in our lives, and for businesses, they are an integral part of any marketing strategy. But how do you ensure your website is the one that appears at the top of the search results? That’s where search engine optimisation (SEO) comes in. But what is SEO? This article aims to provide a comprehensive understanding of SEO, from its basic principles to its more complex strategies, so that you can improve your site’s visibility and reach. What Does SEO Stand For? Let's start with the basics. SEO stands for Search Engine Optimization. To break it down:Search: This refers to the act of looking for something online, whether it’s an answer, a product, or a service. Search engine: This is the platform used to conduct a search, such as Google, Bing, or even YouTube. Optimization: This is the process of making something as effective as possible. Therefore, SEO can be defined as:Formally: A set of technical and content practices aimed at aligning a website page with a search engine’s ranking algorithm so it can be easily found, crawled, indexed, and surfaced in the SERP for relevant queries. Simply: Improving a website's structure and content so its pages can be discovered by people searching for what you have to offer, through search engines. Most Simply: What you do to rank... --- ### What Is Keyword Research > Beginner's Guide to Keyword Research. Learn how to identify the terms and phrases people use to find your pages and how to work with them - Published: 2025-02-26 - Modified: 2025-04-03 - URL: https://andywilliamsseo.com/beginners-guide-to-seo/keyword-research/ What Is Keyword Research? A Comprehensive Guide on how to do keyword research for SEO Keyword research is the bedrock upon which any successful SEO campaign is built. Without a firm grasp of the search terms your target audience uses, you're essentially navigating the digital landscape blindfolded. This guide will take you through the essential process of discovering and analysing these crucial keywords, ensuring that the content you create aligns with what potential customers are actually searching for on Google and other search engines. Understanding keyword research is more vital than ever, particularly with the introduction of AI Overviews, as it helps you determine which keywords are worth your time and effort to rank for. This process goes beyond simply identifying popular terms; it delves into search intent, helping you to understand why users are searching for specific phrases, and what kind of content they expect to find. By the end of this guide, you will have a clear understanding of how to find, analyse, and implement keywords. You'll learn how to revisit your SEO goals, embark on the keyword discovery phase to uncover valuable terms, including long-tail and local keywords, and conduct thorough keyword analysis to narrow down your options. Furthermore, we will explore how to target and optimise your content with these keywords, and the importance of tracking your keyword rankings to measure your progress. Whether you're just starting your SEO journey or looking to refine your existing strategies, this guide will provide you with the knowledge and... --- ### What Is An H1 Tag > Beginner's Guide to H1 Tags (Headings). Learn how to use your H1 Tags and why they are an important part of your on-page seo strategy - Published: 2025-02-26 - Modified: 2025-03-06 - URL: https://andywilliamsseo.com/beginners-guide-to-seo/h1-tags/ What Is An H1 Tag? A Beginner's Guide to H1 Tagsand SEO Best PracticesE In the world of on-page SEO, every element of your website plays a crucial role in determining its visibility and ranking in search engine results, especially your H1 tags. While many complex strategies and techniques can be employed, sometimes the most impactful changes come from optimizing seemingly simple elements. One such element is the H1 tag. This article will explore what exactly an H1 tag is, why it's so important for both search engines and user experience, and how you can use it effectively to boost your website's performance. What is an H1 Tag (Headings)? An H1 tag (or heading) is an HTML tag used to indicate the main title or highlight the primary subject of a webpage. HTML stands for Hypertext Markup Language, which is the fundamental code that tells web browsers how to display content on a website. Think of an HTML tag as a snippet of code that tells the browser how to present that content. The "h" in "h1" stands for "header," and the number indicates the position of that header within the page's information hierarchy. Specifically, the h1 tag is the most important of the six heading tags (h1 through h6). An H1 tag in HTML code looks like this: Main page header goes here. Visually, the H1 tag is usually the largest and most prominent text on the page. It is often styled to stand out using CSS (Cascading Style... --- ### What Is A Meta Description > Beginner's Guide to Meta Descriptions. Learn how to create great, optimised descriptions that will get your audience clicking through to your site - Published: 2025-02-26 - Modified: 2025-03-06 - URL: https://andywilliamsseo.com/beginners-guide-to-seo/meta-descriptions/ What Is A Meta Description? A Beginner's Guide to Meta Descriptionsand How To Write ThemE Meta descriptions are a key element of on-page SEO, and they serve as a concise summary of a webpage's content. While they do not directly affect search rankings, meta descriptions are crucial for improving click-through rates (CTR) and enhancing overall SEO. A well-written meta description is an opportunity to persuade users to visit a website by providing a compelling preview of the page's content. These descriptions appear as part of the search snippet on search engine results pages (SERPs), and they are also often used by social media platforms when content is shared. What is a Meta Description? A meta description is an HTML attribute or HTML element that provides a concise summary of a webpage. This tag describes the content of a webpage. It is also known as a "description tag". The meta description is found in the section of the HTML code. Here is an example of what a meta description tag looks like in HTML:It is important to note that there should only be one meta description per page. Why Are Meta Descriptions Important? It is important to reiterate that meta descriptions are not a direct ranking factor. However, they indirectly impact SEO by influencing click-through rates (CTR). A higher CTR can signal to Google that the page is a valuable result, which may affect its position in search rankings. Meta descriptions act as "advertising copy" or an "elevator pitch" to attract... --- ### What Are Title Tags > Title Tags are essential to your sites SEO. This guide covers what you need to know about creating great titles and how to optimise them - Published: 2025-02-26 - Modified: 2025-03-06 - URL: https://andywilliamsseo.com/beginners-guide-to-seo/title-tag/ What Are Title Tags? A Comprehensive Guide to Optimising Your Title TagsE Title tags are a fundamental element of search engine optimisation (SEO). They are more than just words; they are a crucial link between your website and your potential audience. They serve as signposts for both search engines and users, helping them understand what a web page is about. Often referred to as SEO titles or meta titles, they are a key component of on-page optimisation. This article will provide a complete understanding of what title tags are, why they matter, and how to optimise them effectively. What are Title Tags? Title tags are HTML elements that specify the title of a web page. They are located in the section of a webpage's HTML code, within the tags. The basic HTML code for a title tag looks like this: Example Title. These titles appear in three key locations:Search engine results pages (SERPs): The title tag is displayed as the clickable headline of a search result. Browser tabs: The title tag is visible in the browser tab, helping users keep track of open pages. Link previews: When links are shared on social media or messaging apps, the title tag appears as part of the preview. Why are Title Tags Important for SEO? Title tags are incredibly important for search engine optimisation (SEO). They are considered a ranking factor, helping search engines like Google understand what a page is about and how relevant it is to a user’s search query. They... --- ### SEO Guide > Learn the SEO basics with this SEO beginner's guide. Find out how to optimise your site from scratch. Step by step chapters to help guide you - Published: 2025-02-26 - Modified: 2025-03-12 - URL: https://andywilliamsseo.com/beginners-guide-to-seo/ SEO Basics: A Beginners Guide To SEO Learn SEO with my beginners guide and start getting found onlineWelcome to the world of Search Engine Optimization, or SEO! If you're new to the topic, you might be wondering what exactly SEO is and why it matters. In simple terms, SEO is the practice of improving your website to increase its visibility when people search for products or services related to your business on search engines like Google. Think of it as a way to help your ideal customers find you online amidst the sea of other websites out there. Just like a storefront with an eye-catching window display draws in passersby, effective SEO helps your website stand out and attract more visitors who are likely to be interested in what you offer. In this beginner's guide, we'll walk through the key concepts and strategies of SEO step-by-step, equipping you with the knowledge you need to start optimizing your own website and bringing in more qualified traffic. What Is SEO? Start your SEO journey by finding out what SEO is and how Search Engine work. A full beginner's guide to understanding the basics of how Google work. Learn What SEO Is Keyword ResearchLearn what keyword research is, why it is so important to SEO and how you can go about researching the terms your audience are using to find your content. Learn About Keyword Research Title TagsFind out what a Title Tag is, why they are important and how to create great... --- ### Local SEO > Improve your local search presence. Affordable Local SEO strategies tailored to your site. Ideal for small businesses. Hampshire based SEO Freelancer - Published: 2025-01-13 - Modified: 2025-03-06 - URL: https://andywilliamsseo.com/local-seo-services/ Local SEO ServicesE CONTACT ANDY SEO SERVICES Get Found Locally OnlineTailored Local SEO Strategies My local SEO services will ensure your site targets your local audience and improve your visibility in local searches. Affordable, bespoke campaigns created for your online business. Start getting more local customers online. Boost your online sales and target your local audience. Every online business that is relies on a local audience should be carrying out Local SEO as part of their marketing strategy. Simply having a website isn't enough. Never assume that Google knows who you are and where you are based. You need to tell them. And a Local SEO campaign does just this. Putting yourself in front of your local audience will help boost sales and put you ahead of your competitors. Based in Hampshire, I can provide you with a Local SEO campaign tailored to targeting your audience. Local SEO is a specialist area of mine, with over 20 years experience. Contact me today and lets get you in front of your potential customers. Start unlocking your sites local potential today! Contact me today for a bespoke Local SEO strategy that will be tailored to your sites goals. I will help you improve your sites local online visibility, traffic and rankings with a tailored strategy that really works. Start Your Local SEO Journey Now What is Local SEO? The process of optimising a website's content and pages to improve the sites overall local online presence and rankings within search engines with a... --- ### Contact > Contact me to find out more about the SEO services and consultancy I provide and how I can help you Drive Traffic, Increase Rankings, and Maximize ROI - Published: 2022-02-24 - Modified: 2025-03-07 - URL: https://andywilliamsseo.com/contact/ Contact Me 07956 545046 Get In Touch Get in touch to find out more about the SEO services and consultancy services I offer and how I can help you unlock your sites organic potential. 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Boost your online viability and organic rankings. Hampshire SEO Freelancer - Published: 2022-02-24 - Modified: 2025-03-11 - URL: https://andywilliamsseo.com/seo-services-2/ Affordable SEO ServicesSearch engine optimisation services that will improve your website's organic performance, allowing it to increase it's online visibility within Google. Enhancing the traffic, presence, ROI and ranking of your website. 07956 545046 Full Service SEO Campaigns Based in Gosport, Hampshire, I'm a freelance SEO consultant offering a range of SEO services that will help increase your sites visibility, rankings and traffic. Whether you are looking for a full service SEO campaign, a Local SEO strategy or SEO and technical audits to help improve your sites performance, I can help. Each Search Engine Optimisation campaign is bespoke to your site, aimed at improving your website's organic presence. Your campaign will be designed to achieve your specific goals, targeting your audience by addressing both on-page and off-page factors as well as the technical elements needed to succeed organically. Organic SEO ServicesMy SEO services are bespoke to your business and your goals. No two sites are the same and so each campaign is custom to what you need and what your organic goals are. Whether you require a long-term partnership or a short-term focused project, my SEO services will help improve the visibility, traffic and rankings of your website Organic SEO Improve your website's visibility and rankings. Custom SEO strategies designed around your business and online goals. Full organic SEO service that will unlock your sites organic potential. Organic SEO Services - Get Started Local SEOLocal SEO services designed to optimise your site to appear in local search results. 46% of... --- ### About > Andy Williams - Freelance SEO Consultant with over 20 years experience. Based in Hampshire, providing bespoke SEO services, consultancy and training - Published: 2022-02-24 - Modified: 2025-03-11 - URL: https://andywilliamsseo.com/about/ Andy Williams - SEO Consultant Over 20 years experience within the SEO and digital marketing industry Freelance SEO ServicesProviding bespoke SEO services and strategies that will help grow your business organically. I'm a highly experienced SEO consultant based in Gosport with over 20 years experience. I started my journey in 2003 as an in-house SEO for a web design agency called BluHalo in Winchfield, Hampshire. Search Engine Optimisation was still a relatively new service in digital marketing and so I was self-taught within the job. In 2007 I joined Koozai, a leading digital marketing agency in Southampton. Starting as an SEO Executive, I progressed in the agency to become a Digital Marketing Manager, leading my own team. In April 2015, I made the leap to become a Freelance SEO Consultant to work for clients such as Guide Dogs UK, IWM, TenPin and local businesses. 10 years on and I continue to work with a wide range of clients, large and smaller, from leading UK charities, companies and local businesses. SEO Consultant: An independent SEO expert that can provide a wide range of optimisation services aimed at boosting your online visibility, traffic and rankings. My MissionMy mission is to work with you, become as part of your team, truly understanding your business so we can work together and gain the results you aim for. Creating a strategy that provides long term success for your site and business. My ValuesAll my work is ethical and transparent, aimed at providing you with long... --- ### Home > Freelance SEO Consultant in Hampshire - Andy Williams has over 20 years experience. Offering affordable SEO services for local and national businesses - Published: 2022-02-24 - Modified: 2025-05-08 - URL: https://andywilliamsseo.com/ Freelance SEO Consultant in HampshireUnlock your sites organic SEO potential today. Enhance the visibility, traffic and ranking of your website with proven SEO strategies and services THAT REALLY WORK! CONTACT ANDY 07956 545046 Hi I'm Andy... I can help you increase your sites online visibility, rankings and traffic. I'm a freelance SEO consultant based in Gosport, Hampshire. I provide affordable, bespoke SEO services for a wide range of clients. No long term agency style contracts, high agency prices or false promises, just transparent, tailored campaigns focused around your goals. I've been working in SEO since 2003. I've helped clients from a wide range of sectors reach their online organic potential. A DADI (Drum Awards for Digital Industries) award winner, my SEO consultancy services are bespoke to what you actually need. I work closely with you, as part of your marketing team to deliver a site that both converts and ranks highly in Google. Get in touch and lets chat about how we can improve your site organic potential. SEO Services HampshireWhether you are looking for a long-term partnership or a short-term focused project, I provide a range of SEO plans and services that will help you gain more traffic and revenue from organic search. Custom SEO strategies focused on what your business needs. Organic SEO Bespoke SEO strategies to fit your online marketing plan. Grow your sites presence, rankings, traffic and revenue with this full organic SEO service. Optimise your site for success. Organic SEO Services - Get Started Local... --- --- --- ## Posts ---