SEO Basics: A Beginners Guide To SEO
Learn SEO with my beginners guide and start getting found online
Welcome to the world of Search Engine Optimization, or SEO! If you’re new to the topic, you might be wondering what exactly SEO is and why it matters. In simple terms, SEO is the practice of improving your website to increase its visibility when people search for products or services related to your business on search engines like Google.
Think of it as a way to help your ideal customers find you online amidst the sea of other websites out there. Just like a storefront with an eye-catching window display draws in passersby, effective SEO helps your website stand out and attract more visitors who are likely to be interested in what you offer. In this beginner’s guide, we’ll walk through the key concepts and strategies of SEO step-by-step, equipping you with the knowledge you need to start optimizing your own website and bringing in more qualified traffic.
What Is SEO?
Start your SEO journey by finding out what SEO is and how Search Engine work. A full beginner’s guide to understanding the basics of how Google work.
Keyword Research
Learn what keyword research is, why it is so important to SEO and how you can go about researching the terms your audience are using to find your content.
Title Tags
Find out what a Title Tag is, why they are important and how to create great titles, using your keyword research, that will entice visitors to your site.
Meta Descriptions
The Meta Description is your free advert in the search results. Learn how to make the most of these and how to create great, inviting descriptions.
H1 Tags / Headings
The power of a H1 Heading/Tags is often overlooked. Find out how you should be using them and the best way to optimise them to their maximum power.
Content
Great content is essential to building a geart user experience, growing your audience and helping Google trust you. Find out exactly why great content matters.
Image SEO
Optimising your images is an important element of SEO. Find out how to use your images and how to optimise them for better rankings and image search results.
URL Structure
A strong optimised URL structure is as much a user experience element as it is an optimisation element to ranking well. Find out how to create SEO friendly URLs.